![]() They are the perfect place to get a humorous message across while providing a practical item that everyone will love! 2. Our Fun Promotional Item Recommendation: These witty one liners would also work great on custom koozies. With the use of clever photos, witty one-liners and responses to light hearted criticism, Taco Bell’s Facebook and Twitter is sure to make you crack a chuckle. Taco Bell is known for their use of humor throughout their marketing and advertising safe to say social media is not any different. To help you out, we took this list to the next level and put together recommendations of our favorite funny promotional items that these brands could have used instead. It is important to understand that the posts put out by these brands aren’t just trying to get a cheap laugh, but rather connect to their audience on a personal level. Using humor in your brand’s marketing through social media gives your audience something to relate to, providing trust and increasing brand recognition.īefore you get your “101 best jokes” book out and call yourself a comedian, take a look at brands who have already mastered the art of comedy through social media. Social media users are 49% more likely to share a funny post than an “important” post. By using humor as an engagement tactic, a company can increase share-ability while also staying true to their brand. In a world run by robots and computers, a personality speaks much louder to your audience. While you may be thinking a funny post being shared doesn’t have any value, or handing out a humorous giveaway item isn’t that deep, it is actually showing off the fact that your brand isn’t an emotionless robot, but instead, a lovable personality. When your brand gives your audience a straight tickle to their funny bone or can make their cheeks hurt from laughing, there is a much higher chance of that update being posted to their own network expanding a brand’s social media reach. Humor is just as viral as those cute animal memes, if done correctly (beware of those risky jokes). ![]() But I’d take a stab in the dark to say that many of you are following a brand simply for its entertainment value *guilty as charged*. The honest truth is that the best brands to follow in social media will have a combination of all those characteristics. Humor is one of the ways that can make these marketing items go viral and make a lasting impression. Or, let’s be honest, they could just be ridiculously funny. It could be because they share valuable content that appeals to your interests and needs maybe it’s because they give you access to exclusive corporate giveaways, promotions, or even coupons. Think about it from your own perspective - why do you choose to ‘like’ or follow certain brands on social networks like Facebook and Twitter? There are quite a few key factors that go into what makes a brand “followable” in the social media world. How 8 Fun Brands on Social Media Could Use Our Giveaway Ideas
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